KEY FACTORS

To Successfully
Enter the Japanese
Market

To successfully enter the Japanese market,
localization tailored to Japan's unique business
culture is essential.
At the same time, the supporting agency
must be well-versed in working with foreign
startups and possess deep knowledge
of B2B IT marketing.

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Understanding of
business culture
and localization
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Partnering with a
global business-savvy
agency
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Support from
an agency proficient in
B2B marketing

ico-peopleWHAT WE DOAs Part of Your Marketing Team

Since our founding, Enjin has supported numerous foreign IT startups
in entering the Japanese market from a marketing perspective.
We will gain a deep understanding of your business and products
to aid in brand penetration and the creation of sales opportunities in Japan.

Comprehensive
Marketing Support

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Offering extensive support
for both digital and
offline channels.

Specialization
in B2B and IT

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17 years of providing specialized
support in B2B and
IT since our founding.

Flexible
Scope Setting

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Plans tailored to
your budget
and resources.

Our Clients

Ansys_logo
マスクグループ 54210
マスクグループ 54213
AVNET-logo
Box_logo
2020_CADENAS_Logo_RGB-2
logo_classmethod
crowdstrike-logo
グループ 54701-2
EQUINIX_logo_2
マスクグループ 54216
マスクグループ 54234-1
FORTINET-logo
マスクグループ 54226-1
マスクグループ 54227-1
sas_logo
schneider-electric-logo
UPWARD.logopng
verkada_logo
VideoTouch_horizontal logo_full color_RGB


*Ansys and all other ANSYS, Inc. product names are trademarks or registered trademarks of ANSYS, Inc. or its subsidiaries in the United States or other countries. Additionally, the company names, logos, product names, and service names listed on our website are registered trademarks or trademarks of each company.

Event Strategy Guide

Document Download


This material introduces major events in Japan and their strategies.
Please take a look if you are a foreign tech company
considering expanding into the Japanese market.

Download here

SERVICES

We devise effective marketing plans that combine online and offline strategies to achieve brand recognition and lead generation. 

We continuously support accurate and precise marketing activities with a swift PDCA cycle while executing various measures.

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OUTBOUND 
MARKETING
INBOUND 
MARKETING
PUBLIC RELATIONS
（PR）
BRANDING
PARTNER 
MARKETING
SALES 
SUPPORT
BACK OFFICE 
SUPPORT

RECORDS

Number of Clients

*Since 2007

500over
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Percentage of
Clients in IT

90% over
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Percentage of
Foreign Clients

70% over
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Number of
International Projects
(Annually)

100over
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Number of
Projects (Annually)

1500over
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Top Global IT Companies
Supported

*TOP 20 GLOBAL TECH COMPANIES by DISFOLD in 2024

6 / 20*

Event Strategy Guide

Document Download


This material introduces major events in Japan and their strategies.
Please take a look if you are a foreign tech company
considering expanding into the Japanese market.

Download here

VOICES

Support in the Absence of a Marketing Team in Japan

As the head of sales at the newly established Japan branch which only had a few key salespeople, I realized the necessity of marketing tools like business cards and catalogs for us to function. Therefore, I consulted Enjin, and they supported us from the introduction of marketing tools to the establishment of our initial infrastructure and its operation until our internal system was fully developed. As a result, we can now smoothly plan and execute marketing strategies.

First Event and Press Event Support in Japan

Shortly after joining the company, our first event in Japan was decided. At the same time, an executive visiting for a press event and a keynote speech had to make client visits. As the sole marketer, I expected to have my hands full attending to the executive on the day, so I sought Enjin's help. They assisted with venue selection considering visitor access, arranged interpreters and equipment, and managed lodging, meetings, and meals for the executive, ensuring the day passed without incident.

Appreciation for Respecting Client Opinions While Advising

Living in Singapore and handling APAC marketing, I was tasked with exhibiting at a trade show in Japan, and the local sales team introduced me to Enjin. Although I could not understand Japan's unique trade show culture, which I recognized as a place for business meetings, and some conflicts occurred, after visiting Japan for the event, I became aware of the significant differences and felt reassured about entrusting Enjin with the task.

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STORIES

Startup support_en02
Case Study of
Startup Support

Working Together on the Go-to-Market Strategy of a New Business

Supporting a major SIer_en01
Case Study of
Supporting a Major SIer

Synergy Effects from Business Unit Marketing Support & Corporate Marketing Support

Supporting a SaaS company_en
Case Study of
Supporting a SaaS Company

Completely Overhauling the Marketing Strategy

COMPANY

Company overview

Company name ENJIN, LTD
Location 4F La Verite AKASAKA, 1-5-7, Moto-Akasaka, Minato-ku, Tokyo 107-0051, Japan
URL www.ape-man.jp
CEO UNO Koji
Founded June 2007
Capital 10 million yen
Number of Employees 40
Business Activities B2B marketing support
Banking partners Mizuho Bank, Resona Bank
Certifications Personal Information Initiatives
Privacy Mark Registration Number: 10862124 (06)
Information Security Initiatives
ISO 27001 (ISMS) Certification Registration: JP22/00000263
Download Company Profile

BOARD
MEMBER

Z8A_6311-2 (1)
CEO｜Senior Producer
UNO Koji
Z8A_6350 (1)
Director｜Producer
TSUCHIYA Ryusuke
Z8A_6830 (1)
Executive Officer｜Senior Manager｜Senior Director
AKUTSU Shingo

ACCESS

DOWNLOAD

summary-en

This event strategy guide for tech companies aiming to expand into Japan.
The document introduces the characteristics of the Japanese market, business hurdles when considering expansion, as well as major events in Japan and their strategies.
Please take a look if you are a foreign tech company considering expanding into the Japanese market.

▼Contents
  1. Attractiveness of the Japanese Market and Challenges for Foreign Tech Companies
  2. Classification and characteristics of organizers of major events in Japan
  3. Types of events in Japan
  4. Key considerations for event marketing in Japan
  5. To succeed in the Japanese market

INQUIRY

Contact

We support brand penetration in and
creation of business opportunities.

CONTACT US

ENJIN, LTD

4F La Verite AKASAKA, 1-5-7, Moto-Akasaka, Minato-ku,
Tokyo 107-0051, Japan

© ENJIN, LTD All Rights Reserved.